What is a Digipack

Along with designing the music video and magazine advertisement, I will also need to design a digipack. A digipack is a CD packaging that is made from cardboard rather than Jewel cases that are made of clear plastic. Digipacks either open like a book, or can three parts - one part opening to the left, the other part opening to the right and the CD in the middle or two panes folding inwards.

Pros of the Digipack

- They look nice, and many bands prefer them as there is more room to design.
- They don't crack like a Jewel Case
- They are more enviromentally friendly that Jewel cases as they can be recycled.

Cons of the Digipack

- They're more expensive than Jewel cases
- As they are made of thick paper, they can rip and fall apart. The teeth that hold the CD in place can break, meaning that the CD can fall out the bottom.
- Many people now don't buy CD's, after the creation of itunes. Many people nowdays download individual songs or whole CD's straight from itunes, so they are already on their computer and ready to transfer onto phones, Ipods or memory sticks. This also saves on storage space, as lots of CD's can take up room.