Target Audience

There are two potential target audiences for my music video.

One of these would be the mid generation who were in their teenage/ young adult years in 1991 when this song was first released. As it is house/dance song, it would most likely of been played a lot in clubs and bars, and was in the charts which teenagers love to keep up to date with.

The second potential audience would be teenagers nowdays. Most teenagers know songs from previous years as well as current hits. Also it is very common now for artists to remix old songs and put a modern twist to them. An example of this would be Flo Rida's I Cry, which uses Brenda Russel's song Piano in the Dark which was orginally released in 1988. This song has proven very popular among the younger audience and reach number one.

I would want all my products to appeal more to the younger generation, and I will do this by using a young female performer so young girls can relate to her and look up to her. They would want to be like her and copy her style and movements. Young boys would develop a star crush on her, so would watch her video and be attracted to pictures of her so they can admire her.