Concept Based Music Video

 

OK Go - Here It Goes Again

 

The video by OK Go is a concept based video as it has one idea throughout the video that has no connection with the song. The video is very unusual and unlike anything that has ever been created before, which is the reason why many people enjoy watching it.

 

There are no special effects or a variety of camera shots used in the video, which gives it a homemade feel. The camera angle is a low angle, so it is filming slightly upwards which gives the impression that they have placed it on an object themselves. Also there is no fancy location or fancy equipment or styling, just four treadmills as props and their own clothes. One member of the band even presses the remote control to start the song playing. The fact that the video looks homemade and the band make a few mistakes while performing their routine, makes the video more entertaining and comical and gives out the message of just four men having fun. Often the first take of a video is the best as that's when it is more spontaneous, and it is hard to recreate the same feel.